If you have an affinity for creative thinking, communication, and business applications then a major in Marketing may be the ideal educational path to follow at York.

Career Options in Marketing

This list is not exhaustive but provides an idea of the options graduates have and what they have gone on to do. Some options are more directly associated with Marketing studies than others.

  • Account Executive
  • Advertising Coordinator
  • Art Director
  • Bank Researcher
  • Banking Representative
  • Brand Manager
  • Brand Strategist
  • Broadcast Technician
  • Broadcaster
  • Business Administrator
  • Business Consultant
  • Communications Coordinator
  • Community Relations Manager
  • Consumer Advocate
  • Copywriter
  • Corporate Communications Officer
  • Corporate Trainer
  • Director of Corporate Events
  • Entrepreneur
  • Event Planner/Coordinator
  • Executive Assistant
  • Financial Analyst
  • Fundraiser
  • General Manager
  • Journalist
  • Lobbyist
  • Market Research Analyst
  • Marketing Manager
  • Media Correspondent
  • Merchandising Manager
  • Non-profit Administrator
  • Paralegal
  • Politician
  • Public Affairs Consultant
  • Public Relations Consultant
  • Public Speaking Coach
  • Purchasing Agent/Buyer
  • Real Estate Agent
  • Risk Manager
  • Sales Manager
  • Sales Representative
  • Stockbroker
  • Tourism Consultant
  • Trade Show Coordinator

Some of these career choices may require additional education or preparation in the form of graduate studies, experiential education or professional formative courses and exams. For a more in-depth description of some of the careers mentioned above visit Career Cruising (login information can be found on the home page of the Career Centre's online system) or the National Occupational Classification website.