Marketing | Career Centre

If you have an affinity for creative thinking, communication, and business applications then a major in Marketing may be the ideal educational path to follow at York.

Career Options in Marketing

This list is not exhaustive but provides an idea of the options graduates have and what they have gone on to do. Some options are more directly associated with Marketing studies than others.

Account Executive
Advertising Coordinator
Art Director
Bank Researcher
Banking Representative
Brand Manager
Brand Strategist
Broadcast Technician
Broadcaster
Business Administrator
Business Consultant
Communications Coordinator
Community Relations Manager
Consumer Advocate
Copywriter
Corporate Communications Officer
Corporate Trainer
Director of Corporate Events
Entrepreneur
Event Planner/Coordinator
Executive Assistant
Financial Analyst

Fundraiser
General Manager
Journalist
Lobbyist
Market Research Analyst
Marketing Manager
Media Correspondent
Merchandising Manager
Non-profit Administrator
Paralegal
Politician
Public Affairs Consultant
Public Relations Consultant
Public Speaking Coach
Purchasing Agent/Buyer
Real Estate Agent
Risk Manager
Sales Manager
Sales Representative
Stockbroker
Tourism Consultant
Trade Show Coordinator

Some of these career choices may require additional education or preparation in the form of graduate studies, experiential education or professional formative courses and exams. For a more in-depth description of some of the careers mentioned above visit Career Cruising (login information can be found on the home page of the Career Centre's online system) or the National Occupational Classification website.

Skills Developed through a Marketing Degree

A background in Marketing ensures that you develop the skills and mindset to tackle many different professional challenges. Here are just a few of the skills that studies in Marketing can help you develop:

Core Marketing Skills

Theoretical and practical knowledge in all aspects of the marketing process including product management, advertising and communications, market research and strategies, retailing, international markets and consumer behaviour
A solid foundation in general management and business applications
The skills to network with professionals in your field
The ability to gather various types of information, assess them, analyze potential linkages, plan a course of action, and efficiently interact with colleagues to successfully carry out projects.

Communication, Data Gathering and Organizational Skills

The ability to present your thoughts clearly and intelligently in written statements
An ability to organize, understand and analyze new sources of information and to apply novel forms of technology or new information to different professional settings and tasks
Deduction of information from various sources and the ability to concentrate on relevant resources
An ability to prepare oral and written presentations and reports using current data and technology
The ability to learn new information and apply this to professional demands
The ability to explain complex ideas clearly to others and to apply complex theoretical concepts to everyday practice and professional dilemmas

Management and Teamwork

The ability to interpret and analyze information presented by peers and efficiently and constructively support or reject their proposals, theories, ideas and reports in order to achieve a project's intended and successful end result
Logical thinking skills and the ability to lead and interact with a variety of people with different approaches and personal and professional backgrounds
The ability to debate, persuade, mediate and present your thoughts and opinions clearly to others, as well as the capacity to recognize and incorporate other potential solutions or applications to given problems
The capability to identify priorities and proper courses of action, to plan the execution of tasks and to determine and delegate responsibilities to group members to most effectively carry out projects

Professional Associations and Organizations

Knowing the industry and how to excel in it after receiving a degree are key elements of future success. University study sets up the building blocks you will need to develop and enhance your understanding and knowledge in your career. Being part of a professional organization or network and gaining further insight through training are excellent ways of increasing your knowledge of the field.