Participant Profile

Erin Elofson

Head of Financial Services, Retail, and Telecom, Facebook Canada

MA Communication Studies, Technology in Practice, 2008

As Head of the Financial Services, Retail and Telecom verticals at Facebook Canada, Erin leads teams that develop innovative partnerships with Canada’s top organizations to accelerate their growth. Building on her passion for technology and our transition to a mobile-first world, Erin collaborates with Canadian leaders on how to use Facebook's platforms to grow their businesses domestically and internationally.

Previous to Facebook, Erin was the global lead for Microsoft's partnership with BMO Financial Group. She also led the transformation of Microsoft Canada’s national partnership with HP Canada, spanning both organizations’ respective software, hardware, and consulting businesses. Erin also has a significant track record in product management across many infrastructure and productivity technology portfolios.

In 2008, Erin earned a M.A. at York University with a specialization in Technology in Practice, completing a thesis on media choice theory.