Marketing

If you have an affinity for creative thinking, communication, and business applications then a major in Marketing may be the ideal educational path to follow at York.

Career Options in Marketing

This list is not exhaustive but provides an idea of the options graduates have and what they have gone on to do. Some options are more directly associated with Marketing studies than others.

  • Account Executive
  • Advertising Coordinator
  • Art Director
  • Bank Researcher
  • Banking Representative
  • Brand Manager
  • Brand Strategist
  • Broadcast Technician
  • Broadcaster
  • Business Administrator
  • Business Consultant
  • Communications Coordinator
  • Community Relations Manager
  • Consumer Advocate
  • Copywriter
  • Corporate Communications Officer
  • Corporate Trainer
  • Director of Corporate Events
  • Entrepreneur
  • Event Planner/Coordinator
  • Executive Assistant
  • Financial Analyst
  • Fundraiser
  • General Manager
  • Journalist
  • Lobbyist
  • Market Research Analyst
  • Marketing Manager
  • Media Correspondent
  • Merchandising Manager
  • Non-profit Administrator
  • Paralegal
  • Politician
  • Public Affairs Consultant
  • Public Relations Consultant
  • Public Speaking Coach
  • Purchasing Agent/Buyer
  • Real Estate Agent
  • Risk Manager
  • Sales Manager
  • Sales Representative
  • Stockbroker
  • Tourism Consultant
  • Trade Show Coordinator

Some of these career choices may require additional education or preparation in the form of graduate studies, experiential education or professional formative courses and exams. For a more in-depth description of some of the careers mentioned above visit Career Cruising (login information can be found on the home page of the Career Centre's online system) or the National Occupational Classification website.

Skills Developed through a Marketing Degree

A background in Marketing ensures that you develop the skills and mindset to tackle many different professional challenges. Here are just a few of the skills that studies in Marketing can help you develop:

Core Marketing Skills

  • Theoretical and practical knowledge in all aspects of the marketing process including product management, advertising and communications, market research and strategies, retailing, international markets and consumer behaviour
  • A solid foundation in general management and business applications
  • The skills to network with professionals in your field
  • The ability to gather various types of information, assess them, analyze potential linkages, plan a course of action, and efficiently interact with colleagues to successfully carry out projects.

Communication, Data Gathering and Organizational Skills

  • The ability to present your thoughts clearly and intelligently in written statements
  • An ability to organize, understand and analyze new sources of information and to apply novel forms of technology or new information to different professional settings and tasks
  • Deduction of information from various sources and the ability to concentrate on relevant resources
  • An ability to prepare oral and written presentations and reports using current data and technology
  • The ability to learn new information and apply this to professional demands
  • The ability to explain complex ideas clearly to others and to apply complex theoretical concepts to everyday practice and professional dilemmas

Management and Teamwork

  • The ability to interpret and analyze information presented by peers and efficiently and constructively support or reject their proposals, theories, ideas and reports in order to achieve a project's intended and successful end result
  • Logical thinking skills and the ability to lead and interact with a variety of people with different approaches and personal and professional backgrounds
  • The ability to debate, persuade, mediate and present your thoughts and opinions clearly to others, as well as the capacity to recognize and incorporate other potential solutions or applications to given problems
  • The capability to identify priorities and proper courses of action, to plan the execution of tasks and to determine and delegate responsibilities to group members to most effectively carry out projects

Professional Associations and Organizations in Marketing

Knowing the industry and how to excel in it after receiving a degree are key elements of future success. University study sets up the building blocks you will need to develop and enhance your understanding and knowledge in your career. Being part of a professional organization or network and gaining further insight through training are excellent ways of increasing your knowledge of the field.